Henrie is a new pillow brand that inspires people to indulge in restorative sleep by creating customizable pillows for every individual, so they can wake up as the best version of themselves. Their signature adjustable pillow is filled with memory foam and all-natural kapok.

In a world where sleep brands look more like tech brands, Henrie’s elevated brand and packaging design, by Glasfurd & Walker, stands out by bringing a fresh, unexpected, and luxurious look to the sleep category.

Henrie’s design language transports you into a world of your dreams by merging a beautiful wordmark, calming, and elevated photography with paintings representing dream-like views of the bedroom. Glasfurd & Walker worked with Milan- Based artist and illustrator Clara Rubin to depict three imaginative bedroom spaces that inspire a deep rejuvenating sleep. The illustrations are woven throughout all the brand touchpoints, including a beautiful shipping box that opens to reveal the custom artwork.

Art directed by Glasfurd & Walker, the brand photography, shot by photographer Ian Lanterman. showcases the Henrie pillow in a variety of moments of luxury and comfort.

Each pillow comes packaged in a custom-designed dust bag to store any excess pillow filling. With custom lilac piping, woven labels and beautifully finished packaging, Henrie’s pillow feels modern and dreamy.