ProArte – Makeup Removal Wipes

Branding and Packaging design for our client Proarte for Makeup Removal Wipes. The client wanted an edgy packaging design with an element of reusability.

What PD did? 

1. Instead of packing, the makeup removal wipes in the generic packet we suggested using a cylindrical cardboard box. It is environment friendly, durable, reusable, sustainable and also economical.
2. Black color: Black often signifies power, control, and sophistication. Solid and bright hues like red and orange add sensual connotation and are used to attract the female audience.
3. Feature of reusability. The cardboard box can later be used to store various other products that Proarte deals in. Makeup brushes are the most obvious ones. Consumers can later use the packaging to use a brush stand.