Awesome U is a new health and wellness lifestyle brand. I created packaging for the initial line of products—wellness patches, along with the branding and website.
The brief was pretty open, it just had to be big, bright, fun and if possible, include nature inspired imagery, and a brand mascot—the founder’s pet conure parrot ‘Cheeky’.
I drew the illustrations in Illustrator with a tablet, then treated them in Photoshop to give them more of a tactile feel. The shapes are loose and relaxed to fit the brand’s vibe.