Lolly Pet Nutrition is a brand of food for dogs and cats, belonging to the company Pets Mar Distribuidora Ltd. Its product line had 6 types of wet food, and was expanded with one more canned wet food and one dry food (a branch in which the company did not yet operate).
Our first challenge was the redesign of the brand. It was a big change, transforming a brand that was visually generic into a unique and modern brand.
With the new brand and communication concept, we created the layout for the dry food. As this was a special premium product, it was necessary to convey the refinement and quality of the product through the chosen colors, typography and mascots. Attention to detail was also required, and we dedicated special care to the back and sides of the packaging, so that the product maintained its high standard look on all its faces.
After that, our next challenge was the redesign of the wet food packages, unifying the look with this new concept approved for dry food.
The result was a set of packaging that combines beauty and modernity, and that conveys all the quality of the product.