Pulp & Pixel

Montreal, QC, Canada

This wheat vodka is bottled in Bethel New York, a stone’s throw from where the original Woodstock music festival took place over 50 years ago. For this project, we designed a double-sided label so the liquid in the bottle could magnify and distort the colourful design depending on the angle.

Design: Jonathan Lefrançois, Hicham Illoussamen. Illustration: Hicham Illoussamen.
Client: Alton Distillery
Type: Radio Grotesk Pangram Pangram Foundry