plan b branding & strategy

Tel Aviv-Yafo, Israel

The Apex black edition: This whisky was crafted by the award-winning M&H whiskey distillery in Tel Aviv and aged in handcrafted selected casks used by famous wineries and producers worldwide.

As we started to work on the bottle & label design in our studio (plan b branding & strategy), we knew that the bottle was going to be black and that we would name this edition “Black” Or, as we told our client (in the words of Henry Ford) “We can make it any color you want as long as it’s black.”

Our inspiration for the design came from the Black Mountains range in western North Carolina, USA.