Diaspora Farms

Diaspora Farms is a black-owned cannabis company that offers premium products while conveying the narrative of the African diaspora. Deep-rooted in the heart and soul of the brand is the unwavering pursuit to retell the story of cannabis, erasing the stigma on how cannabis is perceived.

The concept for the branding and packaging was to depict Yasuke, the epochal legend featured as the first Diaspora Farms hero. The first ever known African samurai in Japan, his story is one of persisting, overcoming & thriving against all odds. The packaging design proudly features illustrations based on this narrative. Illustrations for the brand were created using a mix of printmaking techniques along with digital illustration processes. This approach resulted in a unique design, standing out from its competitors while also reinforcing the legendary story behind the brand.