Danone Aptagrow – Growing up Done Right!

WHAT WE DID: Design Research, Visual Architecture, Pack Design.

Growing up, done right!
Visual Architecture & Pack Design for the world’s leading child & baby nutrition brand.

Growth, development, immunity, taste – when it comes to children’s health food drinks, the criteria are many. Our challenge was to bring these aspects alive, while keeping global guidelines and the brand’s scientific leaning in mind. Our design helped an information-heavy pack look tasty and strike an emotional chord, yet look scientific and credible.