Kalastra Designs

Kothrud, Pune, Maharashtra, India

There are 3 items and many in a line to come up – Roasted Suji (Rawa) Ragi Flour (Finger Millet), Sago Flour (Sabudana) – packed in stand-up pouches with an “open and close” system. Thus, the product stays always fresh and easy to use. The light and relaxed graphic design highlight the advantages of each product. Bright, saturated colors leave the packaging very cheerful. The front pan shape windows meet the need of the consumer to see the product.

What’s Unique?

The packaging of this product is simple and easy to carry. It’s got an easy-to-tear opening on the top, with a zip lock, which can be resealed after every use. The pack also has an aluminum cover on the inside, to keep the contents fresh for longer periods of time. We wanted to show through this package the traditional farming side of our country India while playing with a strong creative aspect. The result is an eye-catcher, simple, and unique graphical design.