With these packaging labels, we were redefining the prior positioning of the products besides giving them a new look. The products needed to stand out among the clutter of the shelf. The client desired a label that was elegant yet rich, vibrant yet balanced for the Asian consumers living in gulf countries. We broke the overpowering effect of red with the incorporation of the orange gradient and bottom off-white layer and white fonts for the product name. Rich and bold font have given the label its premium and rich look and feel.
The design has a beautiful flow to it like a symphony. It is a beautiful marriage of richness and boldness but with a subtle balance.