UNIBIC Snappers – Crackers that you’ll love to Snap!

Icarus Design

Bengaluru, Karnataka, India

Brand Nomenclature, Pack Design, Food Photography

Crackers that you’ll love to Snap!
New Brand Nomenclature & Pack Design for one of India’s leading biscuit brands.

Is it a biscuit? Is it a chip? No, it’s Unibic Snappers!
Superthin Potato Crackers has quickly emerged as the latest snacking fad. Unibic needed a name and design that would help them stand out from the crowd. From a catchy name to a path-breaking design, our intervention helped the brand have a successful launch!