Via Alberto Mario, 26, 20149 Milano MI, Italia


Valosia was founded in 1990 and listed on the Italian stock market since 2006 to provide healthy, functional, nutritionally-balanced products that are tasty and enjoyable, drawing on traditional Italian expertise and culinary culture. Today Valsoia is expanding in the domestic and international markets, through product innovation and acquisitions. The new launches are driven by the research of health, taste and great goodness to satisfy even the most demanding consumers of flexitarians.


In foreign countries Valsoia needs to align the product image to the new communication guidelines, preserving the brand positioning focus on GOODNESS & HEALTH. Valsoia is clever, but the tone of voice is always informal, accessible, warm and friendly. Valsoia adds a “twist of goodness” to consumer’s life.


The new visual identity for the international market (USA, Canada and Europe) emphasizes taste and colors for a dynamic and young product image with high shelf impact. The visual is the protagonist of the pack and it evokes appetite appeal for an indulgence product’s consumption. The color of the stripe in the background is linked to the characteristic ingredient of every item.