Activia: Cup Yogurt Packaging Design Launching Project
Challenge: Design a label for Activia Fruit Flavor Yogurt (No pieces of fruit) And yogurt with fruit pieces. To create the brand image to be more premium. At the same time, we have to offer products to look appetite both single pack and pack 4.
Idea: Designs that break the rules in the market because all of the details on the label are English. We use the texture of yogurt to make more appetite in the flavor range and have the juicy fruit pieces in the with fruit range. The design highlight of pack 4 is the big visual continued all around the 4 parts. You can take the delicious moment in every angel!!