I designed a brand identity and packaging for Boo Doo Rogger, a new Azerbaijan craft beer brand with 3 different recipes.

Rogger label designs emphasize the craft characteristic of the brand with different types of analog illustrations created with pencil. We kept the logo minimal by customizing letters in parallel with the label shape and focused on the illustrations that describe different experiences with visual storytelling.

Each illustration shows a different change of dimension and perception through the taste of these beers which allows the consumer a creative interpretation at the same time by combining handmade drawings.