2022 marks Carlsberg’s 175-year anniversary. The famous Danish brewery is releasing a limited edition series of beers to celebrate its achievements. Scandinavian consumer brand agency Everland helped tell the story and design a fitting label.
Carlsberg’s thirst for progress has taken them from a local craft brewery in 1847’s Copenhagen to a global brewery with a state-of-the-art research laboratory. Such achievements require proper celebration.
In 2022, Carlsberg will launch three limited-edition beers to showcase the brewing craftsmanship, knowledge and passion that the brewmasters at the research laboratory put into their work every day. Brut Beer is the first launch, an innovative beer with flavours of yuzu, grape and rose water.
A STORY FROM THE LABORATORY
The sparkly, dry, smooth Brut Beer is brewed with passion and is a fitting homage to all the skilled brewmasters. At the Carlsberg Research Laboratory, they tirelessly explore the taste possibilities in beer. Inspired by their laboratory, Scandinavian consumer brand agency Everland designed a fitting label for this special beer.
“When designing the label, we visited the Carlsberg Research Laboratory. The brewmasters use notes and labels to keep track of their experiments. We drew inspiration from them and created a modular label design system, reflecting the Carlsberg heritage and spirit. And having it all engraved and embossed on the label adds to this beer’s premium feel and exclusivity. Finally, it is signed by the responsible brewmaster, an elegant nod to Carlsberg’s founder and his craftsman spirit, ” adds Jonathan Faust, Design Director at Everland.
The three brews are limited-edition and only available in select markets.