Fighter: Gamecock Food Supplement


9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand

Fighter: Gamecock Food Supplement Packaging & Branding Design Concept

Challenge: The Fighter-Gamecock Food Supplement comes with three formulas that help with: muscle building, providing high energy, and nutrition absorption. The brand needs to be more recognizable, with distinctive and premium packaging, with clear differentiation for each formula, under the same mood and tone of the brand, to create a lasting and impressive impact.

Idea: The name of the brand “Fighter” is concise and easy to register. The packaging is a black aluminum cylinder that gives off a strong and premium feel. A drawing of a normal gamecock is transformed into an armored, muscular one for the muscle-building formula. An armored, powerful-looking gamecock with wings out is for the high-energy formula. And a scientific drawing of a gamecock with glowing points on its body is for the nutrition absorption formula. The selling point of each formula does not clash with the main visual.