The challenge

The client wanted to create a simple, elegant, youthful and distinctive coffee brand that reflects the spirit of activity and vitality when drinking coffee. The customer wanted to enter the ivy leaf. She has combined IVY coffee beans in a way that reflects the vision and spirit of the brand, and has used a young, fun font that reflects the vibrancy and dynamism when using this brand’s product.

I used the green color to give a feeling of vitality, calmness and reassurance, and to also indicate the nature and the freshness and quality of the coffee. I used white with it to reflect purity and focus on calm and the nature of the brand.