Pia Ma Ma: Chinese Pia Cake

Pia Ma Ma: Chinese Pia Cake Packaging & Branding Design Concept

Challenge: The packaging of Chinese ‘Pia’ cakes are usually very traditional, but can be modernized. The appearance and structure are adjusted to look more current, and not too Chinese.

Idea: An illustration of a mother serving the cakes is used as the logo. A Chinese-style font is used for the name, which is stylish and recognizable. A Chinese auspicious pattern is simplified to give a modern twist. For the packaging, the lid of the square box can turn into a stand, which is convenient and suitable as a souvenir. Appealing pictures of the cakes are added in different places.