Refreshingly fresh, made with real fruits, SUMMER POPS, as the name suggests, will give you the perfect summer vibe.

It is a fat-free, gluten-free ice candy made with real fruits which have no high fructose corn syrup, making it a healthy tasty treat.

There are 3 packaging designs for different flavours, the colour palette is used in such a way that the flavour can be differentiated far from the shelves. Also, the colour palette is inspired by the idea of giving that summery feeling.

As we know visuals are more powerful than text hence custom iconography has been designed on the sides of the packaging to convey the nutritional part of the product.

The design is unconventional and delightful. The colour palette and the illustrations on the packaging are a perfect mesh of what the brand wants to convey. It carries the perfect summer vibe and depicts the happiness one gets after eating the ice candy.