Tavus Tea

“Tavus” is a tea startup that provides tea for everyday lifestyle. “Tavus” wants to be a solution for coffee drinkers other than coffee, considering that all businessmen are currently interested in coffee more than other drinks, especially tea. The management of “Tavus” believes that tea is one of the most timeless drinks, so they wanted to make tea something fun to drink.

Sourced from the finest tea gardens from across the country – “tavus” brings you the freshest leaves that are blended with nutrient-rich, locally sourced ingredients to form a perfectly prepared beverage.

After listening to the customer, it was found that the word “tavus” denotes the “Peacock bird” I developed the “tavus” brand to be simpler, more solid, easily recognizable, lively, and elegantly. The new “tavus” identity must find a long, modern, clean and timeless balance. A simplification of the “Peacock bird” shape, in addition to taking into account customer loyalty and the impact of the emotional link between product quality and visuals identity.

The identity will strengthen the “tavus” brand that’s specialized in providing customers with good quality tea products, a unique experience, and an atmosphere that represent a communication spot for all people with different interest and age.