Yippee Happy: 2 in 1 Pet Shampoo (Hug)
Challenge: From the product concept “Instant Soft Coat”, would like to communicate with consumers to recognize feeling-friendly ingredients for pets and owners and modernity. Consumers understand immediately when they see the packaging. In general, it wants the packaging comes out with a premium, clean, contemporary design and keep a funny brand character.
Idea: We start the design by defining soft stuff to respond main visual as “Softly” – then we choose a pillow that is designed for Short Hair Dog, Long Hair Dog and Cat to convey feeling soft and embraced. Using icons to show pet-friendly ingredients and a tag showing “Instant Soft Coat” as a selling point. We designed all of these to guarantee that a product would exactly be suitable for their pets.