Z-Scrub: Body Scrub

Z-Scrub: Body Scrub Packaging & Branding Design Concept

Challenge: People use salt scrub in a wet and humid place, which can make the scrub damp, coagulate and difficult to take out. The design is to get rid of the problems and elevate the brand image to stand out.

Idea: Sea scrub is packed in a sachet for one-time use, and stored in a waterproof, oval outer box. The branding is adjusted to look more modern. The logo is the palm of the hand to symbolizes the scrubbing, with salt water. A drawing of a salt pond signifies the product. The selling point is the sachets, which are put in a prominent place. Scents are categorized with colors and images of fruits.