Labels designed for 100% natural fruit and vegetable juices. The highest quality ingredients from Serbia are put into producing these juices that will find their place in one of the largest supermarket chains in America “Whole Foods”. This chain sells exclusively healthy products that do not contain artificial colors, flavours and preservatives.

It’s not hard to notice these products on shelves since the tilted label instantly grabs the attention. Our goal was to create the impression as if someone had spontaneously stuck the label on a bottle without making too much effort. To this spontaneous approach, we contrasted the serif typography of the logo itself.