The Brief:

We are a micro coffee roastery, roasting only specialty coffees of the highest quality. Our coffees are being procured directly from farmers under fair conditions and are being shipped and processed in a sustainable, environmentally friendly way. Our brand is derived from the danish word Hygge and reflects “the art of building sanctuary and community, of inviting closeness and paying attention to what makes us feel open hearted and alive, A coziness of the soul”. In short: warmth, feeling home, elegant.

The product packaging should be pretty and something I want to look at in my shelf at home – even share on insta. The parcel packaging should be simplistic but also show the brand – maybe even be in a way that is “environmental friendly” by asking you to reuse the packaging on the inside of the top or so.