The energy drink market is growing rapidly. In such a crowded market, the packaging designer plays a crucial role.

Here it is important, as a packaging designer, to maintain a balance between creativity and what consumers expect from a product such as an energy drink. We have developed a packaging design for a set of non-alcoholic energy drinks for the Central Asian market. Designers need to be mindful of certain packaging standards. Otherwise, they may end up alienating their target audience. To solve this problem, we found a simple, understandable and at the same time universal image of the subbrand, emotionally close to every person. The found key-visual instantly reflects the idea of ​​the brand, energizes, attracts attention and makes you want to buy and try the product. And the name of each product is supported by a visual symbol.

Agency: Tafsir Creative Agency

Designer: Abbos Khazratov