Monarca is a gin that is distilled and bottled in Mendoza, Argentina with the idea of competing in the domestic market and with expectations of exporting abroad in the coming years.
As the name chosen for this drink is Monarca, an attempt was made to visually represent an identity with power based on royalty elements, such as crowns, swords, scepters, shields, etc. Different inspirational images were chosen for this project. Both the king with his sword and the crown and elements that transmit “power” were important to build the visual identity.
In this stage, a visual element was created to be recognized without the need for the brand name to appear. For this purpose, a graphic symbol was designed by merging the M of Monarca with a crown.
The logos were then designed to match the visual style that was being sought. Color palettes were also created to convey the concepts of power, elegance and modernity.
For this stage, we developed a label that transmits a quality, modern and imposing product.
Location: Mendoza, Argentina
Industry: Beverage Gin
Graphic design and project management: Mariano Zanotti
Research, analysis and strategy: Alejandra Nucci
3D modeling: Janderson Oliveira
Visual identity design