Handcrafted in Quebec, Saison 2 combines culinary and environmental innovation by recovering malt residue to create tasty crackers. Saison 2 refers to the Saison beer, and two is for the second life given to the malt. Billyclub was mandated to refresh the brand identity and packaging system. The goal was to position the brand as a leader in Quebec in grain-based food products.
The new packaging balances an upscale look that elevates the use of high-quality ingredients with a playful tone because of the tagline “la réincarnation du malt” – a pun since malt sounds like “mal” the French word for evil.