Backbar Studios

Monaghan, Ireland

Vusa is a premium vodka from South Africa that has set itself a mission to change the spirit world and present something a bit different.

This brand refresh was all about embracing its cultural roots, with inspired art from the Zulu culture treated in a contemporary way. From dynamic tactile patterns and bold type styling, as well as a new bespoke bottle design, Vusa Vodka strives to be different, and yet never forgets its origins as it celebrates its local community.