Aashirvaad Blended Spices

Icarus Design

Bengaluru, Karnataka, India

WHAT WE DID: Packaging Design & Architecture, Variant Nomenclature

It’s Spice, and Everything Nice!
Restaging one of India’s leading spice brands for the digital platform.

There’s Aashirvaad – stable, trustworthy, and reliable. All very good, but when the pandemic hits and people are only shopping online, how do you speak to a younger, digitally-savvy audience? Our striking design broke through the ‘boring’ Aashirvaad barrier while holding on to its quality codes – giving it a look that appealed to new audiences without alienating the old!