AlFayomi Coffee Brand Refresh

Ahmed Mamdouh

A brand refresh for Alfayomi coffee, inspired by the brand’s long heritage as it was founded in 1938, we amended the logo mark and typography style along with the packaging to represent this heritage in every detail.

After some research about the market and competitors and wrapping up our mood board, we decided to keep the logo but add some new enhancements to make it look sharper and more readable.
Then we came up with many variations of packs each one targeting a certain segment with a customized persona. then finally what the packs might look like on the web page.