ECHIVIT 100ml “OTC”

Echivit was built with a mission to transform the way people perceived OTC health for maintaining that harmony of good health so that it can be accepted by the masses as a general practice.

The packaging had a specific objective to infuse nature’s inspiring & contemporary look.

The illustrations represented active substances and generated a consistent balance between health & nature. The colors selected complemented the natural personality established by the brand.

It is a continuation of the 03 OTC products, Echivit / Minévit & Calevit being already on the market.

Designing packaging for a healthcare brand always needs to inspire trust in the consumer that the product will meet their specific needs. To stay true to that requirement, we designed an informative system through the QR code.

The overall visual effect of the packaging gives the consumer a conviction of immediacy, confidence and purity

The original product name, copyright, design concept, composition and layout remain the original creation of EL KENDI part of MS Pharma.