Freddie’s – Bringing Christmas Home

For the packaging design for Freddie’s traditional Christmas confections, the theme we went with is ‘Bringing Christmas Home’.

We began by illustrating two Christmassy vignettes that beautifully capture the theme, as well as the festive spirit using a neo retro colour palette.

Then, for the packaging design we employed a timeless classic design aesthetic and aimed to capture the quintessential Christmas spirit through candy cane inspired borders and gilded logos. And for those who feel the need to get to the bottom of everything, there are in fact a couple of playful jests at the base of the boxes.