GreenWhey Plant Based Protein

THE CLIENT

Greenwhey is a European sports nutrition brand. There are products that are fully vegetarian and don’t consist of any animal-based proteins, and there are 2 products that are suitable mainly for non-vegetarians. To achieve satisfaction for everyone, Greenwhey has products suitable for all vegetarians and the products containing milk protein.

THE KEYWORDS

Vibrant / Bold / Assuring / Natural

THE SOLUTION

The colour palette consists of neutral colours combined with some cold blue and purple colors. These colours were chosen to show the naturalness and ingredients of the products. In addition to the unique pattern designs, we set specific flavour colors, such as vanilla colours for the vanilla-flavored product, brown colours for the chocolate favors, and blue colours for the blueberry. We have created unique patterns made out of one main colour and its shade for the specific products. The “Rice and Peas Protein” pattern design, for example, consists of simplified shaped illustrations of rice and peas. Alternatively, the “Multivitamins” pattern design includes illustrations that resemble hair, as the product’s purpose is to improve the overall immune system, including hair and nails.