LOY COFFEE is a small and cozy cafe where you can find the peace and quiet of Sunday, any day of the week. Our work includes creating a simple and accessible brand identity that conveys relaxation and satisfaction. Through the concept of “The Meaning of Coffee”, we have designed a series of illustrations that focus on the idea that a cup of coffee carries a personal meaning; For some, it can be a private moment of joy, and for others, it’s a shared experience. Interpretation is endless, in this way we have created a consistent identity that can be understood in many different ways. We designed a classic, timeless and friendly logo, complemented by a symbol that includes a visual metaphor: the star inside.

The letter O stands for alertness; Simple but full of meaning. All it takes is staying awake to enjoy life any day of the week with the quiet of Sunday.