Seven Deadly Sins

A set of logos were created based around the seven deadly sins. Three of those sins were chosen to be displayed on product packaging. The concept for the logo and continued into the packaging was the persona of the 1950s housewife and how she would be displayed as sins. Wrath was chosen to be a soft drink bottle label, envy was chosen to be sour gummy candy pouch, and pride was chosen to be a milk chocolate candy box. The connection of these products was that these are easily accessible in movie theaters or convenient stores which connected to the housewife always looking for things to be convenient and low effort.