Producing liquid inspiration in the shape of wine has been a part of Georgian culture for eight millennia. Sooley & co. decided to stick with the native species of grapes to Georgia such as Rkatsiteli and Saperavi, but build new channels for the authentic wines to flow towards the rest of the world.

An important inspiration behind the brand is a poem by famous Georgian writer Akaki Tsereteli, called “Suliko”. In one of the verses, the writer describes the feeling, that he finds hard to fully articulate through words, a feeling that he can only experience through hearing, smelling and seeing the environment around him.