As the year comes to a close, one thing is certain: elegant and minimalistic packaging designs are here to stay! Consumers today want their products to not only look good, but also reflect their values. That’s why companies are turning to sustainable materials and modern, minimalist designs. By using eco-friendly materials like paper and cardboard, companies can minimize their environmental footprint while creating packages that stand out on the shelf. And with innovative printing techniques like foil stamping, brands can create eye-catching designs without sacrificing sustainability. So if you’re looking for a way to stand out in the marketplace, look no further than sustainable packaging design!
Unveiling the Best of 2022 – Packaging of the World’s Top 50 Creative Posts! Feed your imagination and get inspired by what’s new in design with this one-of-a-kind showcase. With the help of thousands of fans and the eagerness to share what’s trending, we bring to you a selection of posts that made it big on different platforms such as Instagram, Facebook, Pinterest, and on our website. Take advantage of what the world has to offer and upgrade your design projects – check out our selections now! Get the insight to stay ahead of the curve and stay ahead of the crowd – at Packaging of the World today!
CARIBOUS – ROASTED by VIVIAN
Packaging Caribous and Roasted collection include 3 main products Artisan, Exhibit, and Poetry, inspired by the Macaw parrot (pronouns in Vietnamese as Maca parrot). Furthermore, it is called a long-tail parrot, it is a collection of all parrots which have long- tails. From small to big, usually have vivid colors and belong to the new world family of parrots, distributed most in the South of America.
CUTTHROAT GIN AND TONIC by MOUSEGRAPHICS
The Cutthroat® brand is a new beverage choice with a sophisticated steam-punk attitude and distilling processes that evolved in the 18th century. Cutthroat cut will offer a variety of premium blends each with a unique attitude, and tonic water made using authentic cinchona bark from India. We want a packaging design that will reflect this character and stand out in international markets.
EAZZYPIZZY — PIZZA & GELATO by LESHA LIMONOV and EUGENE WYSOTA
The unique nature of EazzyPizzy is represented in its variety of taste combinations. Therefore, when designing the brand identity, we used a visual technique of contrast in order to emphasize the peculiarity of the brand. The branded pattern features a piece of pizza with orange, scoops of ice cream with tomato, melted cheese, and sweet cream, strawberries, and salts.
FUTURE ENERGY DRINK by STUDIO METIS
The initial ideation of new NFT designs and the drawing of a playful, angry, happy monkey and considering the connection of the Future brand with the famous painter Leonardo Da Vinci, the initial design was combined with the most famous painting of Da Vinci, also in the next process of packaging design, the design It became a line drawing. At first, the initial study was executed manually, and after selecting the characters and movements, the digital execution began, and in the final stage, according to the needs of the Future brand and the texts that should be placed on the packaging, the final design was executed and printed.
MOLVIAS PIZZA by MOHAMED E.TANTAWI
Molvias Brand offers many different types of pizza, as they are distinguished by the quality and form of serving their food. We worked to create the brand with love and passion to create a strong and modern brand that competes strongly and it was an enjoyable and distinctive experience.
U- CHOCOLATE by TSMGO
El mejor cacao del mundo, a cocoa-producing and distributing company from Pucallpa (Peru), conveyed to us the need to create a brand identity and packaging in such a way that a taste of the natural environment in which it is grown: the Peruvian Amazon, as well as the values of sustainability, fair trade, and gastronomic attractiveness, reaches every home.
ANGOSTURA TAMBOO by SIMIL DESIGN x SIDECAR
The yellow diamond creates contrast and adds a link to Angostura’s bitters brand colour, while the illustration plays a fun role in the design, creating a rich and colorful universe where all the qualities of the rum and the richness of the place come together and express deeply. The result is an intricate design that invites to be explored in detail to discover every element that makes Tamboo and Trinidad and Tobago special
TEA CHAY by KEVINGBDESIGNER
CHAY is a tea collection with a unique and surprising angle, in addition to offering a variety of flavors (orange, lemon and grapefruit )that have very favorable effects on health. For the packaging, we worked with a combination of quite saturated colors, irregular and geometric shapes and a series of graphic elements that allow us to represent the central content of the tea, and give that striking and innovative touch to the packaging design.
NORLO COFFEE by DESIGNHAPPYUK
Design Happy was approached to craft a stand-alone coffee brand from the ground up to portray the unique Scandinavian Lifestyle and their lighter coffee roasting process. In doing so we needed to drive differentiation from other mainstream competitors and create shelf space in a busy retail aisle that is littered with dark smoldering coffee beans and rich aromatic depictions. The brand wasn’t just for coffee snobs but had to be aspirational, yet down to earth for consumers looking for something a little different to their usual brew.
BPOSITIVE BAND-AID by DE ICEBREAKER CREATIVE STUDIO
What comes to your mind when you hear the term “Everyday Hero”? Everyone is working so hard to make ends meet and working at full capacity to achieve their dreams. With so much to do every day, little bruises and scratches shouldn’t become a problem. They might look small but hurt a lot. Entry, BPositive, an everyday hero to support the superheroes! The plaster with healing superpowers. BPositive came to us with a requirement of packaging for their band-aids. With the same thought in mind, we introduced the product as the ultimate aid band-aid to tend to bruises.
KLABAUTERMANN ISLAY SINGLE MALT WHISKY by OLEG ZAHAREVICH
KLABAUTERMANN — in the beliefs of the Baltic sailors — is a water spirit that assists sailors in their duties: helps sailors by warning them of danger, showing the ship’s course, etc. It is a merry and diligent creature, with an expert understanding of most watercraft, and an irrepressible musical talent.
ART APPETITE – SARDINES by NEVERADESIGN
Jars of pickled sardines are one of the most popular Portuguese souvenirs. That is why the collection of Portuguese sardines “ART appetite” captures not only the history of the fishing industry, but also gives the memory of the local attractions of this country.
DAIRY CREAM ICE CREAM by STUDIO METIS
A modern company, equipped with the latest systems in the food industry. The main production of the brand is chocolate products and it has a brilliant history in the production of special chocolate products. Therefore, in order to promote the brand, it has increased the variety of its product portfolio and has unveiled special ice creams in its latest project. Metis Studios was proud to be responsible for the packaging of these products.
PLÁNTATE by BOV DESIGN
“Many people who want to change their diet to a healthier one encounter the problem of a saturated market and a lack of clear information”. Plántate wants to be forceful in the message and clear when showing the ingredients of its products. We want to accompany the user on a journey where he can build his own story and conquer a vegetarian diet.
WOODSIDE BURGER SHOP – HAND DRAWN POP CHEER by THE DALLAS COMPANY
Woodside Burger Shop (Mumbai, India) is a delivery-only offering that sells delicious burgers and fries. Being a delivery-only service, every interaction with the brand takes place virtually; with its packaging providing the only physical contact that one can have with the brand.
GIN GERONIMO by PENCILANDLION
Gin Geronimo – because cat made it.
PHYTO NECTARS by MID-AIR STUDIO
The imagery at the heart of the design is a series of plant stem cross-section micrographs. This concept of magnification + attention to detail is intended to convey the beautiful complexity of the blends, the mindful ritual of the experience + the vibrant potency of plants.
LOUIS SÜE COLLECTION by DOBBLE BRAND
The goal is to create timeless designs that last over time, are part of special moments, and remain in the memory of the experience of connecting people. Cocktail jams inspired by the art and architecture of the wonderful twenties… A series of objects whose mission is to create memorable occasions.
CHANGIN’ – NON-ALCOHOLIC SPIRIT by BARIES DESIGN GMBH
A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mindset whilst enjoying the intense taste of selected, distilled herbs in a non-alcoholic spirit. Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change something within you – your perspective.
GUAYUSA – ENERGIA DA AMAZÔNIA by MOVE DESIGN
Guayusa, a leaf native to the Amazon rainforest, is high in caffeine and is a natural source of energy. During the research to create the graphic project, we discovered that tea from the Guayusa’s leaf was used by indigenous peoples at dawn, during dream interpretation rituals.
AMARO MARASSO by BYVOLUME
Enter Amaro Marasso, the new kid on the block made not in a remote Alpine village but right in the middle of suburban Milan. ‘Marasso’ is Italian for adder, and its bite makes up for its lack of heritage: 16 carefully selected ingredients are infused in each batch to give it an explosive aroma and a firm bitter finish. Contrary to one’s habits, you can drink Marasso before or after dinner, neat or mixed, on ice or just as it is.
Saluti by Studio Unbound
Studio Unbound were approached by Saluti to help them share their slice of sunshine with the world. Saluti is a young limoncello brand who are on a mission to shift the classic liquor away from its status as an after-dinner aperitif, to becoming a drink that is ubiquitous and enjoyed on all occasions – the new Aperol spritz if you like.
PIUS by CHAD MICHAEL STUDIO
PIUS is a small batch of wine produced in limited quantities, grown and bottled in Paso Robles, California by PIUS Estates. A wine truly and faithfully crafted with righteous quality and high devotion. Devotion is possessed by the vintners who make the wine and devotion is felt by the consumers after they’ve tried it.
UNIVITIS – CHÂTEAU LES VERGNES by AGENCE DES COTEAUX
Typographic design for the new labels of the Château les Vergnes range of grape varieties in a limited edition for the CHR. Highly visual and impactful labels printed on Tintoretto Gesso paper from Manter (Fedrigoni).
YOGI CAT WET FOOD FOR CATS by INTRUDER
YOGI CAT is a wet food packaging design for adult cats from 1 year old. The brand line has 3 different flavors. The food is intended for cats whose owners are fond of yoga and care about the health of their cats. The concept of the brand is a cat doing yoga. The package design is made in a minimalistic style. You can distinguish tastes with the help of the color of the packaging.
BONRAW ORGANIC SUGARS AND NATURAL SWEETENERS by INTERTYPE STUDIO
The UK has seen a war waged against sugar for the last decade or so – and rightly so!
Because the giants of sugar production historically made sugar that was overly refined, artificial, and Stripped of all goodness and flavour. The sugar that we have been eating was made as bad for us as it possibly could be and something needed to change.
ARAGATS FOOD – BALANCED FLAVOUR by DOPING CREATIVE AGENCY
The Armenian market of canned foods is saturated with identical brands competing for the attention of the same consumer base. Abundant product range, creative packaging, or attractive label design are no longer appealing to potential buyers, as it’s getting increasingly harder to stand out on supermarket shelves. There is, however, a potential competitive advantage largely untapped by most brands: it’s the skill required to achieve great taste.
295 by BACKBONE BRAND WONDERING
Designed a label in which the main graphic resource was the number of people who live in the town where these grapes grow. Located in the Sierra de Gredos with a total population of 295 people, of which 5 of them are in charge of discovering and making known this wine jewel.
AXIA MASTIHA by MUSTARD BRAND STUDIO
Axia is an elegant, extra dry spirit distilled from the aromatic resin of the Mastiha tree, a gnarled and twisted evergreen found clutching to the hillsides of Chios, Greece. Revered for its natural flavor and beauty, this resin has incited jealousy and warfare. It’s even been used as a snakebite anti-venom – a potent elixir from which our spirit has been inspired. Today, through the art of our master distiller and her team, Axia keeps the unique characteristics of Mastiha, but with additional velvety flavor notes of bergamot and cypress, and a fragrant rose aroma. It is a refreshing, extra-dry spirit that takes the millennia-old rules of Mastiha-making, and artfully twists them.
ANDES GIN by OVEJA & REMI
Bottle and Label design for Andes Mountain Gin. The custom bottle shows Mount Aconcagua engraved in its bottom, the highest mountain outside of the Himalayas, located in Mendoza, Argentina, the same place where this gin comes from. The label emphasizes the technical information of the gin since it is a distillate of the highest quality, complex, and not suitable for everyone.
NO. 8 NOOTROPICS by PAVEMENT
In Chinese culture, the number 8 symbolizes luck and harmony, with its two halves held in perfect symmetry both vertically and horizontally. Inspired by its heritage, No. 8 Health chose to honor its roots and reflect its beliefs that mental wellness is grounded in bringing the body and mind into balance when creating these products. No. 8 believes in the power of nootropics and mindful practices to help everyone live a balanced, harmonious life.
TIGER BEER – WHEN TWO GIANTS MEET by JANATH GAMAGE
On the 90th year, Tiger Beer shared its can with a lion. You can’t think of Tiger Beer without Singapore. And you can’t imagine Singapore without Tiger Beer. Their history has been interlaced for almost a century. To celebrate its 90th anniversary, Tiger Beer shared its most valuable asset with Singapore’s iconic Merlion. The epic encounter was brought to life in a limited-edition packaging design beautifully crafted by Singaporean illustrator Erikartoon.
MAKARIA by ALVAROGDESIGN
When the Greeks founded Naples, they adopted a dish made by the natives, which consisted of a paste made from flour and water, which was then dried in the sun. It is the story of our Makaria brand, honest and organic pasta
7 A.M by OMSKY
Morning. The sun begins to peek. The familiar smell of freshly brewed coffee slowly fills out the space of the room — the elusive beauty of everyday life. There is no doubt that, we all have things and habits that we don’t want to change. Over time, they become even more valuable…We put these similar feelings into design of the ground coffee packaging,to remind us about the beauty of simple things. The packaging design includes three SKUs according to the coffee roast level — from light to dark. The level of coffee roasting is literally reflected in the design of the packaging – the stronger the roast, the darker the color of the packaging.
FREELY ORGANIC JUICE by TAYMARASANCHEZ
Freely is not only a healthy juice but also a toy with geometric shapes that help kids use their imagination and creative skills in multiple ways. The labels were designed to create faces when you put one bottle next to, or on top of each other. We believe creativity should roam free, that’s why we don’t have a specific way to play with these bottles. Mix and match however you want and just…create! You can give a second life to this bottle by keeping it as a toy, and it can be recycled.
BRUNO CONDOMS by CHERNICHENKO
A condom brand aimed at young people who like to have fun. Condoms are available in 4 variants for any pleasure preferences — Classic, Super Thin, Extra Dotted and Double Surprise.
PICK ME UP by INDIGO BRANDING
Caring about people who want to eat fresh and don’t have time to cook or wait for delivery from restaurants, Pick Me Up is an excellent solution with its ready-to-eat fresh dishes.
The name itself, “Pick Me Up” represents an easy way to eat fresh and tasty: just pick up the products from the cafe shelves and enjoy salads, bowls, soups made of the freshest ingredients. There are six characters: flat style illustrations with the disproportionate body with the dish’s main ingredient as the hero’s hair.
GUD-NUT BY GRANDMA – PEPCLANDESIGN
The use of soft hues, Illustrative elements and Grandma making a Chikki compliments the form of a window cut to tell a story of the traditional Chikki making process that has been used in every Indian household and has been a sweet memory for everyone which also indicates the pure homemade quality and creates a sense of nostalgia.
SO MUSH SUPPLEMENT by PROMPT DESIGN
A supplement package with a distinctive form. Making use of the motif of mushroom, the ingredient of the supplement, the communication is very clear. The user can enjoy an experience like eating directly from a mushroom. When looking from a distance this design is wholly distinctive on the shelf and easy recognition by the customers.
GROUNDUP — WASTE NOT, WANT MORE by DAUGHTERCREATIVE
We developed GroundUp’s brand identity to feel elevated and distinct from the kraft-paper design of the organics & upcycling industry. Informational and educational elements are baked into the brand DNA, using a simplified & striking visual language to walk consumers through the complex process of turning coffee grounds and spent brewers grains into super flours.
SAMILY by JUANA SARABIA
In this project, I have developed Samily, a childcare ritual with prebiotics composed of a shower gel, body milk, and eau de cologne. This ritual is inspired by familiar care, those intimate family moments we share with our children when we bathe them when we smooth lotion on their skin when we perfume them…Those moments in which we seal ties, have fun with family, and in which we are calm.
RAIN – HOSE ATTACHMENTS by ALINA LOMAEVA
The nozzles on the «RAIN» hose have a different degree of dispersion characteristic of natural rain. Some of them have a strong and hard pressure to water the trees, some are very soft so as not to damage fragile flowers. Due to this, each group of plants has its own nozzle.
MOULED BONBON by BOLD BRANDING
“Mouled” is one of the most famous Islamic folklore festivals as it celebrates the prophet’s Birthday.
In Egypt, it is celebrated by special nut candy for generations.. Our client Voilà Dessert Shop created a range of these candies in mini size packed in tubes containers named “Mouled BONBON”
Sainsbury’s Tea by 3RD FLOOR
The British aren’t just fond of their tea, they quite like birds as well. So what started out as a set of experimental illustrations of birds based on geometrical shapes and a limited colour pallet evolved into a set of packaging designs for tea.
SNOB DUCK WELCOME CANDIES FOR HAIR AND BODY by MARIOS KARYSTIOS
Snob Duck welcomes candies for body and hair.
If you are about to eat it don’t.
If you are about to steal it check again the evil look.
XOCTAIL by MAMBA STUDIO
Chocolates with cocktail base. Inspired by the patterns of William Morris (1834-1896). The challenge was to combine a very traditional product with a contemporary and chic look through unique and daring flavors. Reinvent a tradition.
N A N A R FRUIT VODKA by COMMERSART
Designing the right kind of packaging is an investment in the brand’s future. A label that can spark emotions and attract the customer will fully meet the expectations of the product manufacturer. With the fruit vodka Nanar, we won our customers’ trust with a memorable emotional detail. One glance at it lasting a second or two is enough to notice that it stands out.
STRANGE LUVE NEGRONI by 43OZ
The central theme in the visual design of the Strange Luve Negroni cocktail was the detailed illustration, executed in a surrealistic manner. However, upon a closer look, the abundance of small changes in the portrait becomes apparent, especially the presence of various fruits, which are designed to convey the taste characteristics of the Negroni cocktail. A large Negroni inscription was also added to the side of the label, embossed with orange foil, which makes it even easier to identify the drink. As a result, the product fits seamlessly into the overall Strange Luve product line, and at the same time clearly communicates its distinctive features to the potential consumer.
JAPANESE TEA by SELECTAMILO
Japan Tea is a concept of non-alcoholic tea-based refreshing beverages. Amazing combination of tastes of tea and juice of ripe fruits, forest herbs or wild berries. The Tea has the spirit of culture and the mythology of the islands of the rising sun!
ORAGE by LOUISBLINCREATION
When the brave tree soars skyward and lightning strikes it, causing the bark to smoke and letting out this powerful smell, the earth thus nourishes itself with its remains… Orage comes to life.
It was born from these energies, which vibrate in this rigorous selection of Whiskeys over 10 years old, whose peaty character is only the reflection of the force of nature.
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