B2BBQ Self-Promotion

Texas’ most-awarded B2B agency added some creative spice and Texas twang to a self-promotion piece for current customers and prospects in our own backyard.

The unique “B2BBQ” idea was cooked up for the fall tailgate season to break through the boring served up by so many B2B agencies. Two bodacious barbecue sauces told the story about how Spire was making B2B more badass through bold creative that adds a real kick to the khakis of ordinary business-to-business marketing.

B2B now stood for “Bad 2 the Bone” as Texas’ hottest B2B shop with a flare for innovative strategy and award-winning creative brought a little humor to the C-suite with its brand-crafted sauce. After all, where there’s smoke, there’s Spire — the agency born and braised in Dallas.

The impressive direct mail piece was sent to 25 select clients and prospects in October during the middle of football season — and prime grilling and tailgating weather here in North Texas.