Frezyderm “Sunscreen on the Move”

Frezyderm created a new product “Sunscreen On The Move” that addresses active women that need sun protection every day, all day.

The goal was to design a sunscreen label as an everyday cosmetic, a product that can live every day inside a woman’s bag. To achieve this we chose a metallic bronze label, using a pattern linking to sea waves and sun rays. The pattern is 3d embossed, stressing the motion of the sea and the sun.