This project was inspired by visiting the vineyards around Montepulciano in Tuscany. Terra Rossa, which translates to ‘Red Earth’ is common terroir for grapes growing in Mediterranean climates. The textured elements of the label are debossed and the typographic elements are embossed to give a sense of the layering of the red soil.
The overall design for the Terra Rossa label captures a good combination of sophistication, artistry and elegance. It perfectly reflects the beauty and richness of Tuscan wines that Space Insight wanted to convey, making it an ideal choice for any vinery looking to make an impact with their packaging design.