Packaging design for the Mexican mezcal Azteca.
For the concept, we based on the Aztec calendar itself, specifically with its representation of the Stone of the Sun.
The complex label is made up of a calendar that has 3 different papers printed with the colors of the Mexican flag to reinforce the origin of this product and gold stamping. In the lower part, through a “pop up” system, you can change and thus see the name and the product as you move it. In the background is printed an engraving of the sacrifices that were made on this stone.
The stopper is also based on the simplified forms of this stone and is painted in gold.