Delicaté

Delicaté is a fictional tea brand that embraces youth and playfulness.

The company produces calming and energizing tea mixes from natural origin and their goal is to make more people appreciate tea.

The colors and the design of the branding respresent the joy and happiness of our everyday lives, the small things that make life interesting.

The packaging design has some interesting features, such as the aroma-trapping tea filters which can be placed on top of a mug therefore it traps the aroma while the filter is soaking. The tea filter’s packaging can also be used to be put under the filter to soak the leftover moist when throwing the filter out.

Every element of the packaging includes the same rounded motif that originates from the logo, the drop shape. It can be found on the side of the box, the brochure and as a part of the pattern design. The branding is extremely colorful and vibrant as the brand’s aim is to make grey days colorful, and to make more people like tea.