Firstleaf: Identity and Packaging Refresh


Firstleaf, a direct=to-consumer wine company that helps people explore new bottles each month based on wine personalization, reinvigorated the brand identity with a contemporary and vibrant aesthetic that helped to convey Firstleaf’s newly defined brand personality, while still maintaining it’s classic and iconic elements. This creative overhaul included a refreshed logo design, color palette and typography system – which translated to their direct-to-consumer packaging and inbox collateral (which includes new and different insert and newsletter designs for every shipment) to create a unique unboxing experience with every delivery that helps deliver on the promise of discovering ‘a first in every box’ with Firstleaf.