BRANDEXPERT branding agency has rebranded the KABOSH cheese brand.
KABOSH is a unique collection of aged author’s cheeses made from excellent milk of its own production.
The original recipe of each product is developed by an international team of experienced technologists and cheese makers from Russia, Italy, the Netherlands, Spain, Great Britain and France.
The brand is positioned as a symbol of the excellent taste of patiently matured cheeses produced in Russia. It is important for KABOSH to convey to the audience that premium cheeses can be produced not only in Europe, but also in Russia.
Each line of cheeses is a separate country and its history, expressed in the taste of the product. It was important for us to create a single visual standard for KABOSH, a corporate identity that could easily be applied to the entire product range.