Lucent Globe Laundry Detergent Sheets

Rebase Design

Bengaluru, Karnataka, India

Lucent Globe is focused on changing the way we do our laundry. When designing the laundry detergent sheets, their goal was to reduce the use of harmful chemicals and plastics to provide Australians with a product that comes in 100% recyclable cardboard packaging and a formula that is gentle on your skin and the environment.

The laundry detergent packaging was redesigned to fit the current market and create a bigger impact along with gaining the trust of the consumer. The new packaging follows the bright and powerful design language on the cleaning supplies shelf and still stands out from its competitors.