Victoria Iovănescu Sheep’s Milk Cheese.
It is difficult to remain unique and save traditions and heritage in a period of globalization. The task is made more difficult if your company’s resources and capabilities are limited. The little company from Romania produces high-quality cheese from sheep’s milk. The product is created by hand in a limited edition, as a result of which it has a high market value. But its appearance does not reflect the uniqueness of the product. Referring to the history and traditions of Romania, I created a mascot in the image of a shepherd boy. All details of the mascot have been recreated with special attention. And the result of the work is a premium look that helped the product stand out on the shelf.