Pendulum Design was engaged to assist with creating a new brand experience for Boxgreen. Our goal was to refine their identity and achieve visual balance and consistency in their communications, especially in gift packaging design. We aimed to position Boxgreen as a mature company in the snack market without sacrificing their personality, story, and values.

In addition to targeting the core audience of healthy and responsible snackers, we also focused on corporate customers. As a result, the final packaging design showcases the brand’s quirky and energetic personality while incorporating a modern graphical motif to attract the new target audience.