Dant Veda Ayurvedic Oral Care Range

Dant Veda

Since time immemorial, much poetic ink has been spent to eulogise the power of a beautiful smile. And finally, a product was here to whiten and strengthen that smile. A product that had the ancient wisdom of ayurveda at its core. A product that had a 1000 year old recipe but will be catering to modern times.

And THAT was the challenge.

How to make ayurveda appealing to the millennials. How to make them step away from fluoride filled catastrophes in a delicate way, that appealed to them. That was the genesis of Dant Veda.

Dant: A Sanskrit word meaning Teeth.

Veda: An ancient science, a way of life

Dant Veda, an oral care range meant to become an integral way of life that takes care of the entire mouth and teeth.

The product packaging had to in a way that brought out its premiumness but also stayed rooted in its Ayurvedic, natural core. An amalgamation of ancient science with modern sensibilities.

The branding was kept minimal and sharp. The idea being what is strong is also sharp. The accent over the last A of Dant Veda was created to bring in an aspect of Indianness while creating a strong visual recall. The result?

An oral care range with clean, minimal designs and soft colour palette. Elevated on the premium quotient. Soft on the eyes.