Don Red Wine

Estância Paraízo, a winery in the Campanha region / South of Brazil, sought to build a new positioning for their iconic Don red wine focused on a growing segment for wine lovers: the young public. When researching the structure of the winery, its history, curiosities and truths about production, we brought several components that date back to the origin of the estâncias and migrated these concepts to the present day. The sheep, symbol of the farm’s livestock production, is represented with costumes and elements that recall the Campanha Gaúcha Concept. Type and layout break the serious air of old world wines and the brand promise suggests to the consumer that they appreciate it, with quality, but free of judgments and standards. Don’t take yourself too seriously.

Ficha Técnica

Creative Directors: Erik Marchetti, Luis Felippe Cavalcanti
Strategy: Erik Marchetti, Luis Felippe Cavalcanti
Illustrations: Tiago Calliari
Printing Production: Wagner F. Nery – De Gráfica
Photography: Moropolo Studio
Retouching: Patricia Thiesen