Huxiaoyan x Guge

Brand | Tiger Roaring Rock®️
Category | Wuyi Rock Tea
Matters | Brand Image Product Design

IP survival
It is the best [distributed] measure for brands to resist risks
The current brand strategy is not about [sensation]
Instead, think about how to do your part
Understand the relationship between brand and users
As a “content symbol”, brand needs a new construction system and communication strategy
And IP is the source of power for brands to create endless content, just like this period
We can clearly perceive that the characteristics and structure of the entire industry are changing
From consumption pattern to operation pattern is forming a new supply-demand relationship under digital retail
For brand building, we must have [new posture! new pose! new pose!

品牌 | 虎啸岩®️
品类 | 武夷岩茶
事项 | 品牌形象产品设计

IP化生存
是品牌抵御风险最好的【分布式】举措
现在的品牌策略，不在于【煽情】
而是思考如何做好自己的本分
理解品牌【产品】与用户的关系
品牌作为“内容符号”，需要新的建设体系和沟通策略
而IP化，则是品牌可以真正有生生不息的内容创造的动力源泉正如这个时期
我们能明显感知到整个行业的特征和结构都在发生转变
从消费形态到运营形态正形成数字化零售下的新的供需关系
对于品牌建设来说，我们就必须有【新姿势！新姿势！新姿势！